Thanks to AudienceBloom, who combined data from two recent correlation studies, one from Moz and the other from SearchMetrics, we can use their insights, analysis, and recommendations to gain an advantage on the competition through higher Google rankings.
What do we mean by Google rankings?
Google rankings refer to search engine placement, but more specifically, keyword rank and PageRank. Google’s commitment is to provide the exact answer their users are searching for as fast as possible. Since Google wants to return page one results that are high quality, relevant, and trustworthy, Google created a ranking algorithm to determine website placement in the search engine results pages (SERPs). There are over 200 factors that play into Google rankings. One factor is a website’s PageRank (PR), which is a link analysis algorithm used by Google to help determine the relative importance of a website. Every website is given a PR score between 0 and 10. Ultimately, the more inbound links you have, the better your PageRank. Although higher PageRank will significantly help your Google rankings, it’s important to remember that PR is only one factor in the Google ranking algorithm. Keywords play a significant role in your rankings as well.
Since Google is trying to provide the exact answer their users are searching for, relevance is key (literally). We call the words relevant to the query, keywords (now do you get it?). Keyword ranking refers to where your site is ranked in search engines for a specific keyword—a significant word or phrase. For instance, if your company is a dental practice, your keywords might be: dental implant surgery, holistic dental care, or kids dentist. These are the words you would have throughout your site and ideally, the words your audience would include in a query on Google.
Therefore, Google rankings are more than your website’s importance (PageRank), they’re about relevance (keywords) too. Google combines PageRank with sophisticated text-matching techniques to find pages that are both important AND relevant to their users.
Why should you care about Google over other search engines?
Needless to say, Google is the number one search engine on the web. People say, “just Google it,” over, “just Bing it,” or, “just Yahoo it,” for a reason (said in the order of popularity as of 2016). Google became the number one search engine by delivering the best results for each search. Since there are over 200 factors that play into Google rankings, knowing what factors will lead to higher rankings allows you to focus on what changes will give you the biggest bang for your buck, and most dramatic difference in your rankings to drive website traffic, lead generation and conversions, brand awareness, and much more.
What are your current Google rankings?
In order to track and improve your rankings, you need to know where you stand. Then you can set a goal, create a game plan, execute, and measure and report on progress and results. There are plenty of paid Google position checker tools out there: SE Rankings, Pro Rank Tracker, SEMRUSH, and more. Including sophisticated keyword tools like Wordstream, which allows you to track your keyword rankings and store, group, organize, analyze, and act on them. Most of the paid Google position checker tools offer a free trial or have a free entry level with additional keyword features to help you drive SEO. We mentioned a few more in our previous blog, The Three Pillars to Building SEO in 2016. But there are also plenty of free ways to simply figure out where you rank.
Here are a few free tools you can use to check your current Google rankings:
- Google Search Console: Monitor and maintain your site’s presence in Google Search results.
- SERPs: Identify where your site ranks with specific keywords.
- Small SEO Tools: Identify what page your site is on with specific keywords.
- CheckPageRank: Identify your Google PageRank.
- SEO Centro: Identify your Google PageRank or rank with specific keywords.
Use this information in conjunction with the tactics provided in The Three Pillars to Building SEO in 2016 and gain the advantage you need over your competition. Below is the infographic with AudienceBloom’s findings: