The reason Americans are accepting of the widening gap between the rich and everyone else is national conceit and lottery mentality. As business owners, we need to trade these mentalities for ones that allow us to invest in a purpose and help ourselves as we help others.
I have a confession. In my early years, I was a “time clock Nazi” and burned through a ton of stellar employees as a result. But over the years I discovered a solution.
What if everything you think you know about addiction is wrong? What if addiction isn’t about your chemical hooks? Then what really causes addiction—to everything from opiates to technology? What if addiction is an adaptation to your environment? What if addiction isn’t even “addiction,” but bonding?
Unplugging may be easy for some of you, but for me, it’s one of my biggest challenges. Since joining the ranks here at Backbone (three years ago last month), my life has become a world of digital to a level I could have never imagined. I’ve become addicted!
It’s okay to be you, personal branding through being a person is in. Richard Branson is a great example of personal branding. It’s all about connecting with people. You’re not a brand, you’re a person. Use your personality to build your brand. Show your customers who you are. This humanity is what customers buy.