The Deadly Duo

The Deadly Duo

The reason Americans are accepting of the widening gap between the rich and everyone else is national conceit and lottery mentality. As business owners, we need to trade these mentalities for ones that allow us to invest in a purpose and help ourselves as we help others.

#DigitalCrack

#DigitalCrack

Unplugging may be easy for some of you, but for me, it’s one of my biggest challenges. Since joining the ranks here at Backbone (three years ago last month), my life has become a world of digital to a level I could have never imagined. I’ve become addicted!

People Buy People

People Buy People

It’s okay to be you, personal branding through being a person is in. Richard Branson is a great example of personal branding. It’s all about connecting with people. You’re not a brand, you’re a person. Use your personality to build your brand. Show your customers who you are. This humanity is what customers buy.